Effective Marketing for Contractors

In this article, we have compiled a list of the top marketing concepts that builders, remodels and contractors can help them market their company or their brand in today’s digital age. Take some time to read the article and grab some advertising ideas to help you and your business grow. 

Some of the tips listed below will have a significant impact if done with a lot of effort and not treasure. But at the end of the day, it can pay a considerable dividend for your business. We have tried to include some cost-effective and practical ideas that can help attract lead aggregation and lead generation to help your company in all seasons.

Mine the client list

If you do not take care of your customers, other companies surely will. There is something excellent about the statement and will set the foundation for your client base. It would be best if you took the time to develop a unique plan that will nurture your past, present and future clients. Some of these ideas include:

Special offers

A lot of contractors are hesitant to spend some money for sure clients. Excellent customer service evolved from taking the extra step for their customers. Make your clients feel they are special. Pitch them with special offers that will make it worth their wait while they continue working with your company. 

Email

Stay in touch with all your clients with engaging and informative emails that include special offers and newsletters. It is an unobtrusive and inexpensive contact point for a lot of homeowners. And if your company delivers an excellent and a quality product or services, you will be rewarded with a boost in reputation or better yet, a homeowner that needs your product or services.

Follow-up – make sure to talk about your company’s referral program

Do not hide behind the wheels of your vehicle; feel too busy or overburdened to connect with your clients. You need to make sure that it will be your priority to reach out to them once or twice a week and remind them of any upcoming events, services that your company provides, that they may not know about or paid referral programs that you are offering. 

Hyper-local advertising

Demographic data are starting to get too refined, especially the behavioral analysis offered by Google and Facebook, that you can target down to a particular buying pattern. For many years, these demographics were based according to income, sex and age, but never took the human behavior into account. 

The path of your customers has changed. You need to take advantage of Facebook or Google demographics to help boost your offers or reach out to someone that will fit a very particular customer trait. As a matter of fact, we have seen customers that have more success, reaching out to behavior-based targets more than ten times instead of targeting everyone in your area all at once. The game has changed and you need to take advantage of the change.

Google-proof your company’s website

Let’s be real, there are these guys who always talk about real estate in your office, and usually, the topic will end up in platforms like Google real estate. Page one of the search engine rankings captures 97% of the search traffic. If you can increase your Google presence, it will not only attract potential customers to your company, but it will take them off the market from your competitors. 

Usually, there are 20 available spots on Google search’s page one result page – seven paid results, ten organic and three locals.  Consider using Google Adwords, use Google My Business and find an excellent site company to help you improve your natural search engine organic rankings.

Use direct mail

Direct mail is not dead. As a matter of fact, it is the only guaranteed impression platform for your messages. Most people that have written off this platform are most likely expecting too much from these small-batch mailings. We recommend bunching the ZIP codes based on the demographics. 

But you need to remember that beauty is still more important than demographics. Invest in quality designers that will incorporate excellent graphics with your company’s brand to help pique the interest of your present and future customers. 

Job signs

Never leave job sites without making your mark on that those projects. This tried and tested technique is simple but effective. It is almost foolish to think that people do not do it, but for people who are reading this article, the big question is, do you believe your crews are doing this technique on every job that you do? 

There is a big chance that workers are not doing it as much as you would wish and it costs your company a lot of money. You need to develop a good process that makes it easy to leave your mark and stop leaving it up to your workers to decide where or not to ask the customers if it is okay to leave a sign behind.

Relaunch and refresh your brand

We always talk about giving sales people a lot of reasons to follow up like upcoming home shows or special offers. But how many times do we talk about giving the brand a reason to affect the clients? Your company always update client’s homes almost every day and that is why you always need to remember to keep your brand fresh and up to date to what is going on in the industry. 

Do not try to reinvent the foundation that you have built, but an update of your look, including your website look, feel, logo design, business cards or trucks, is not a bad idea. It will generate buzz in your office and can give your employees a reason to keep talking about your company. It is a way to tell everyone, even your competition, that you are still alive, kicking and growing.

Posted in SEO

Chatbots Using Digital Media in 2020: Bots in Social Media Marketing

Chat and smart bots have come a long way in the past decade. Gone are the outdated bots that could not understand users and have little to no practical use. Today’s chatbots are smart, useful and sleek – as a matter of fact, more or less 50% of consumers would purchase a product or avail services from this technology.

What does this bot technology do?

This technology help companies and brands improve their customer service, user experience, improve conversion rates and engagement, as well as automate their essential functions despite the ever-changing algorithms of social media or search engines and increased competition. This technology, like people, are very easy to use and do not need any complex setup. 

As a matter of fact, your clients would instead use these chatbots than use other applications. Seeing that its marketing is very unique and is starting to get popular among online users, it is an excellent idea to check its limitations and benefits. But first, it is time to answer a lot of questions about this technology.

To find out more about online marketing trends, visit https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019 for more information.

What are chat or smart bots?

Chat or smart bots are software that acts like an actual person that you can talk to. Some are programmed to answer any relevant client inquiries. Slack bots and other more advanced ones like Eno from Capital One, is a smart personal banker bot that helps people manage their accounts through the application’s chat feature. 

They are powered by artificial intelligence learning. This kind of bot will learn information and details from interacting with clients and improves their services over time. This technology is used all over the Internet; on social media, websites, as well as in messaging applications. Facebook messenger has a dedicated bot host, developed and designed specifically for platforms like SlackBots.

Facebook Messenger smart bots

These types of chatbots are designed and created to boost platform functionalities and help people do certain things without exiting the application they are currently using. 

The advantage of using this technology in your business marketing strategy

Making smart bots as an active part of your business marketing strategy has a lot of notable advantages.

It creates a better consumer experience

Using this technology will let you provide a better-personalized consumer experience that will feel more natural. It is used to guide users to products in messenger applications like Facebook Messenger, help them navigate your website, and help create a personalized client experience with your company, brand, product or services. 

What is digital media? To find out more this, check out the website, social media pages or forum sites related to this topic.

The technology on your website can help people start a good conversation with visitors and provide or offer much-needed help. You can also run certain bots on specific web pages like Contact Us page or and order page to help the users through the whole process and help improve your company’s conversion rates. 

Marketing does not stop with consumer acquisition – you have got to keep every visitor and customer interested. This technology is excellent for keeping the consumers happy by making confusing and time-consuming tasks a lot easier. For example, companies like Capital One uses smart bots like Eno to help their customers manage their banking and finances by texting the smart bot. 

The whole process feels a lot faster and more convenient compared to logging into your bank account or opening up their applications; it is like having your very own personal bank attendant on call 24 hours a day, seven days a week. You can also use it to analyze and track consumer purchase date. With an inside look at the behavior, you can re-target and tweak current business campaigns based on certain economic, behavioral patterns and rising conversion rates.

It provides 24 hours a day, seven days a week customer service support

A lot of consumer inquiries can be solved much quicker by using this technology to answer Frequently Asked Questions and guide the users through the conventional process and provide efficient and quick 24 hours a day, seven days a week customer service support. 

Consumers do not need to wait minutes or even hours on the phone or send tons of complaint emails to the company’s support team. All you need to do is get your queries sorted by the bots – in real-time. Some companies answer client inquiries, help people navigate their website and guide them through the process from start to finish. 

It also supports customer service representatives while giving the consumers a quick and easy way to solve issues. By using this technology to take over simple and easy consumer inquiries, you can free up your customer service and sales representatives to deal with more complex issues that need a human touch.

It can boost customer interest in your services and products

Big companies like Disney use this technology way back 2016, to help market their new animated film, Zootopia. They designed a bot version of one of its main characters. With the help of that technology, you can solve a movie-related mystery at the same time watch the teaser trailer based on the answers that you provide. The experience was personal and fun. 

The company believes that the success of the film was due to the clever marketing campaign and the technology’s well-developed character and nature that led to the campaign gaining popularity and going viral. You can use this kind of personality-driven chatbot to match the consumers with precise content or products.

To know more about messaging application, click here.

Create a smooth and cross-platform customer experience

Since social media marketing is starting to get famous, and consumers engage with the company and their brand on social media platforms, chatbots that communicate with social media can keep the in-app experience. Jumping from applications to applications to do what you want to, is not exactly enjoyable, convenient and fun. 

But using this technology that works effectively within the app to help get all types of stuff done will make for a practical and seamless experience. For example, part of WeChat’s success is because of its superb and effective in-app chatbots and integrations. 

You need to find out what kind of messenger application your consumers use and design a bot that can help them navigate your site and order your products or services without leaving the platform they are currently using. It will set your company apart from your competition and can give you a huge advantage.

Posted in SEO

10 Secret Things You Didn’t Know About SEO Services

When you are hired to give your customer the best SEO services that you can you should know everything about the industry. There are plenty of things that not everyone knows, so make sure that you continue to read to figure it out. Here are just 10 of the secrets of the industry that not everyone knows.

Secret Things

When it comes to SEO services in India there are plenty of secrets that not everyone knows. Regardless of whether or not you are doing the work yourself or you are hiring an expert you should know what they are. Here are some of the top secrets, including:

  1. Never search for yourself – You should never search for your own website from your own computer. Instead make sure to use the “incognito” setting on your browser so that you can get an unaffected view of where your website is in the rankings.
  2. Optimize for humans – First, you should be optimizing your website for humans to start. Once you have completed that, including through making your site responsive, then you can go ahead and do it for robots. Humans are the ones that are using the internet the most, which is why they are more important to deal with first.
  3. Don’t always use AdWords – You don’t always need to use AdWords since it might not always be the best way. There are statistics that states around 80% of viewers simply ignore the various ads that are placed on Google.
  4. Use relevant content – You should always make sure that the content that you are posting to your site is relevant. This one of the key things when it comes to SEO services since nobody is going to want to read content that isn’t relevant to what they are looking for. There are plenty of types of content that you can add to your site, such as blogs, articles, press releases, videos and more.
  5. Install and learn to use Google Analytics – One of the first things that you should be doing is to install Google Analytics and then learning how to properly use it. This is where you will find all of the information about the people who are coming to your site and how they are finding you. Here you can see the keywords that people are using and the sites that they are coming from, especially if you have plenty of links around.
  6. Use reputable methods – You should never use the methods that are less than reputable. This can be seen by Google and the other search engines and can lead to your website being blacklisted or even simply not shown on the results.
  7. Design – You want to ensure that the design that you are using for your website is optimized, which means that you need to make sure that humans can read it. Not only should it be legible, but you should make sure that you are using fonts that are easy to read, colors that don’t clash and that it is fully responsive.
  8. Featured answers and snippets – These days when you are searching for simple questions it might just come up above the other search results. This is why it is critical that you have some of these written for your company, especially if you are doing localized SEO.
  9. Use YouTube and social media – You might think that using social media and even YouTube is a waste of your time. However, these days with everyone using the internet and these platforms they are the best places. Make sure that you have profiles on all of the platforms and that you are regularly using them.
  10. Google updates – Make sure that you are getting regular updates from Google that would allow you to see where you are on the rankings. There are plenty of applications that you can use that would give you regular updates based on how frequently you want them.

It is extremely important that you know what you should be doing if you want to get to the top of the rankings in your industry. Make sure that you are hiring the experts in SEO services to help you and that you understand what secrets you can use to get you to the top of the rankings without any problems or using shady methods.

When you are thinking about hiring the experts or work in the SEO services industry, then you need to know the major secrets. Not only should you know who you need to be focused on first when it comes to your website, but also that you have it designed for all devices and computers. Also, make sure that you use social media platforms to the best of your ability and that your company has a presence there.

Posted in SEO

The Fine Details for the Right Deals Now in SEO

Everyone knows that the brain always works efficiently at full speed.He creates patterns and preserves them so that he does not have to constantly take everything around with complete concentration. This also makes our perceptions effective: attention to what is already familiar is not so intense and in large volumes.

Quite often, our brain creates certain stereotypes that often hinder us, especially when it comes to online business and online sales that you want to maximize. Sometimes the standard methods do not get the right results, and then we start wondering what to do. The answer is extremely easy we have to go beyond the imposed frameworks and familiar patterns of perception. Different and interesting always stand out, this also applies to online businesses. With the perfect SEO Agencies you can have the perfect deals.

Forget the trampled paths and rules and change the strategy, you will certainly not regret it afterwards.

Here are four examples of how you can forget the rules and win many sales and potential customers.

  1. Break your own design rules

Every single page in the web site has a structure. If an element of the frame / column is pulled out, that is, it does not sit in alignment with each other, it is not symmetrical, then it just stands out more (irritates the eye). But luckily, this is not always the case, and sometimes the effect of such shifting is more from good.

The keyword is an experiment. Do not be afraid of experimenting with different elements of different designs.

You can focus on certain content in any part of the page using interesting and broken fonts – it would be best to give almost handwriting. Surely the risk can get you dilemmas early and get used to the new site’s vision more difficult, but it’s worth your customers to appreciate this fresh change.

Note: Any non-standard forms are also recommended when creating visions for Facebook advertising.

  1. Break the line in the lists

We are accustomed to opening a category of online men’s t-shirt stores, for example, seeing different models in a few lines, right? This, however, does not mean that your site should look in a steroid way and offer your products what at all other online stores. You could break the standard order of the t-shirts with an interesting discount offer from a completely different category. Believe, your current and future customers will appreciate it! Mirapodo.de, for example, has bet on this trick.

  1. Ignore the rules entirely. Really.

If the fight against competition is too cruel, we always aim to get to a new target group and in this case do not spare money. Non-standard methods are used for both the overall web page and subpages. If you also want to attract more customers and your sales to jump, now is the time to forget about the rules.

Posted in SEO

Service Provided By the SEO Service Providers

We live in a technology driven world that is submerged in cut throat competition all over.  IN every ways, there are individuals, companies, entities, groups and communities who are striving hard to make a mark for themselves across the global. There are several different ways which will help a business or professional to be seen on the global platform – this is majorly done by developing a website. For this, one can either contact LinkHelpers SEO Scottsdale or even design it yourself if you have a designing knowledge and proficiency. However, building the website alone will not help. In order to grab high traffic to your site and get profits in your business with an increase in the audience, SEO is the answer.

Now as those companies are competing to get lead from other this is done in the web world through the SEO or search engine optimization. SEO is a technique through which you could get most of the traffic to your site and also at the same time could attract good listing in the search engine.

There are various things which should be kept in mind to make your listing better or even best so the company which provides such service of SEO to improve your ranking in the search engine is called as SEO service provider. This service keeps eye on each update of various firms and accordingly works on your site to improve your ranking. The various factors on which SEO optimization services works with LinkHelpers SEO Scottsdale will include:

Keywords:

Your content should not be having filled up all with keywords so for this the SEO companies do enough analysis according to the business requirement and the type of your site and so provide your site with highly searched keywords so as not to mesh up your content with keywords.

Content:

They work on the content of your sites too so that the content to be of good quality and up to date with the latest business requirement. All the market related research is done by SEO service Provider Company.

Link:

Good advertising or inbound links are managed by these services for your site and so you are not to worry where to look for such link. The link provided by them is of good quality.

Bookmarking sites also works good in spreading your content by those users who like it as these sites should be used correctly so SEO service providers know how to make most use of those sites

Posted in SEO